Today there more mobile phones in circulation than ever before. Most of these are smartphones and they have access to mobile web, apps, email, enhanced text functions and mobile voice functions among many other things.
Now think about the numerous amount of people searching for products and/or services in your geographic region. Remember, these people have their phones with them at all times; this means you have an adequate possibility for interaction concerning various services and products.
Here is a scenario: someone is looking for a place to have lunch and they want a particular type of place to dine. Let’s say they are looking for a vegetarian spot, so they Google “vegetarian food” on their smartphone. Now if they are in downtown Toronto, the search engine will display vegetarian places in their specific area.
Now, many of the vegetarian dining establishments may be optimized to show up in the search engine results to be top choice on the user’s options for their area. The ones showing up will look to take the most business this way. The other vegetarian restaurants will not get the business they want because they did not optimize their business for the local search results.
This same principle can be used with any sort of product and/or service. People are using their smartphones for all types of things such as mobile banking, online shopping, price comparisons, booking vacations, etc. They will use their phones in the same way to find what they are looking for in searches as well. Mobile phones are powerful search tools and if you market properly you can put your business out front in the eyes of users on search engine results.
Be creative and think of what way to best optimize your local mobile marketing objectives. if you need assistance, reach out to us @mobitact for a consultation today!
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