If your advertising projects are are not assisting your business, you may want to consider other choices of marketing. Many of business at some point accept mobile marketing for a few primary reasons. The very first reason is that it’s less costly than television or radio. The second factor is that mobile advertising has a better reach and people act on the messaging more effectively.
Let’s look at Canadian mobile statistics for example; 55% of people in Canada own a smartphone and 70% use their smartphones to search for a product and/or service in-store. In addition, more than 75% of mobile individuals like mobile web sites, as opposed to desktop sites. The factor is that mobile sites are a lot better enhanced for mobile browsing as well as shopping.
Be sure to look into having your website mobile optimized. If you website is not mobile optimized, you will be losing out on a great amount of mobile traffic and potential lost business. People are searching for products and services on mobile devices more than ever so don’t miss out on that.
Consider having a mobile application developed for your product and services. Mobile apps could be made for download on the Android and also Apple markets. It’s much easier to have your app on the Android market that the Apple market, but there a strict guidelines being enforced so be sure to adhere to their stipulations.
If having an app is not the avenue you want to take, you may want to use SMS marketing. The elegance of SMS or text message advertising and marketing is that you can reach people whether they have a mobile phone or not. It’s very easy to start an SMS marketing campaign.
An additional very easy alternative for mobile advertising is utilizing QR codes on your promotional materials. This enables consumers to scan the code and also visit your offer on their smartphone. It’s not too expensive and makes it basic to place anywhere you see fit.
Check out the statistics online. These points should be a hint to you that mobile is the way to gain more business, advertise your products and/or services to create an increase in your revenue.
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